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World of Candy
Madelaine, Jelly Belly, Haribo, Asher, Taffy Town, Ghirardelli and 100+ more — changemakers, count goods, peg bags, theater boxes and bulk-by-the-pound, shipped melt-checked to c-stores, concession stands and candy buffets nationwide.
Source: FDA 21 CFR Part 163
Source: NCA State of Treating
Source: SNAC International
| Wholesale Format | What It Is | Where It Sells | Typical Retail | Buyer Note |
|---|---|---|---|---|
| Changemaker | 5¢–50¢ individually wrapped counter candy sold from tubs or jars at the register | C-store registers, delis, hardware counters | $0.05–$0.50 | The classic spend-your-change impulse item; 280-count tubs are the archetype |
| Count Goods / Singles | Standard-size bars sold by the each, cased in caddies | The inline candy set at any c-store | $1.50–$2.50 | Planogram backbone; caddies rotate by season |
| King / Share Size | The upsize tier of count goods | C-stores, travel retail | $2.50–$4 | Sustained growth tier in c-store trade data |
| Peg Bag | 3–7 oz hanging bag merchandised on peg hooks | C-stores, grocery front-end | $2–$4 | The rising format in convenience trade press |
| Theater Box | Concession-format box built for movie theaters and stands | Theaters, concession stands, dollar channels | $1.50–$5 | Concessions carry roughly 80%+ margins for theater operators |
| Bulk by Weight | Unwrapped or wrapped candy sold loose by the pound | Candy shops, buffets, events, offices | By the lb | Buffet math: plan 4–8 oz per guest |
| Display Shipper | Pre-packed floor or counter display that ships ready to sell | Any retail floor | — | Zero-labor merchandising; seasonal workhorse |
The Melt Moat
Chocolate that rides a hot truck develops fat bloom — the gray-white film of migrated cocoa butter that makes a fresh case look like old stock. Hard candy that meets humidity turns sticky, and cold-chain condensation leaves sugar bloom on chocolate. None of it is a safety problem; all of it is a sellability problem. A c-store owner who receives bloomed chocolate is looking at markdowns on a category that should be printing close to 50% margin.
We run candy the way we run glass water: seasonal heat-check protocols, insulated packing and cold packs on melt-vulnerable chocolate in summer months, moisture-barrier packing on hard candy, and case-level inspection before pickup. When something arrives melted or bloomed, we replace it.
The other half of the moat is breadth in the formats the trade actually buys: changemakers, count goods, king size, peg bags, theater boxes and bulk-by-weight across 100+ candy brands — 10,000+ live SKUs in one catalog with case pricing. The candy category did $55B at retail in 2025 with 99.8% of US households buying; the operators winning it are the ones whose supplier keeps the impulse set full, in season, and unmelted.
Rockaway Beach, Queens — molding foiled novelty and seasonal chocolate in the US since 1949. Coins, roses, sports balls, holiday foils. Our deepest chocolate line at 379 live SKUs across gifting, holiday and everyday counts.
“Foiled seasonal chocolate is the highest-velocity gifting item in the case — and Madelaine is the American name in it.”— BoxNCase Editorial DeskShop The Madelaine Chocolate Company →
The gourmet jelly bean, made in Fairfield, California since 1976 — 50 official flavors built on a starch-jelly center and hard-panned shell. 316 live SKUs with us, spanning bulk, theater boxes, novelty and kosher-certified lines.
“Jelly Belly is the rare candy brand that works in every wholesale format — bulk bins, pegs, boxes and gifting.”— BoxNCase Editorial DeskShop Jelly Belly →
Bulk gummies, sours and pick-and-mix assortments built for candy shops and buffet programs — 291 live SKUs in bulk-by-weight formats.
“For buffet and pick-and-mix programs, assortment depth per pound is what matters — this is the workhorse line.”— BoxNCase Editorial DeskShop Müttenberg Candy Co. →
Family-owned Pennsylvania chocolatier since 1892 — one of America's oldest. Chocolate-covered pretzels, smallbatch enrobed confections and sugar-free lines; 134 live SKUs.
“Asher's sugar-free enrobed line quietly anchors the better-for-you chocolate set.”— BoxNCase Editorial DeskShop Asher's Chocolate Co. →
Salt water taffy made in Salt Lake City since 1916, whipped for a softer bite. Nearly 100 live SKUs of flavor-assorted bulk taffy — a boardwalk staple that sells year-round in bulk programs.
“Taffy is nostalgia by the pound — it belongs in every bulk assortment.”— BoxNCase Editorial DeskShop Taffy Town →
The inventor of the gummy bear — Bonn, Germany, 1922. The Goldbears standard plus sour and share-size lines; 71 live SKUs in peg bags, theater boxes and bulk.
“Goldbears are the reference gummy: gelatin chew, five flavors, and the benchmark every other bear is judged against.”— BoxNCase Editorial DeskShop HARIBO →
Keep the register and inline set full: changemakers, count goods, king size and peg bags by the case. Candy runs ~50% margins and 63% of purchases are impulse — the set pays for its own restock.
Shop count goods →Theater boxes and concession packs sized for resale. Concessions run 80%+ margins for operators — stock the classics and the sour set.
Shop theater boxes →Weddings, showers, graduations: plan 4–8 oz per guest, order by color and theme in bulk-by-weight formats.
Shop bulk candy →Individually wrapped bulk for pantries, front desks and turn-down service. Kosher, gluten-free and better-for-you lines available at depth.
Shop better-for-you →Candy bar fundraisers run 40–60% profit margins. Case-priced count goods make the math work for teams and clubs.
Talk to wholesale →
