Attention candy enthusiasts! Get ready for a game-changing collaboration as Hershey's and Reese's join forces to elevate your candy experience. Introducing the revamped TAKE5 candy bar, designed to captivate a whole new generation of sweet-toothed connoisseurs. 🍫
Imagine indulging in the perfect blend of flavors: a symphony of sweetness and saltiness. The TAKE5 Bar boasts layers of crunchy pretzels, creamy peanut butter, savory peanuts, and luscious caramel, all enveloped in a decadent milk chocolate coating. It's a mouthwatering treat that will leave you craving more. And now, its updated look perfectly complements its irresistible taste, taking candy enjoyment to new heights. 😋🌟
Originally introduced in 2004, this five-layer marvel quickly won the hearts of candy lovers everywhere, driving Hershey's organic growth by an impressive 8% in its inaugural year. Despite a temporary halt in advertising, the dedicated fan base remained unwavering in their love for this exquisite fusion of sweet and salty, crunchy and chewy delights. Their voices were heard, prompting Hershey's to take action. 💪🗣️
In 2016, Hershey's embarked on a mission to reinvent TAKE5, collaborating with a diverse panel of millennial-aged students to revamp its packaging. The result? A sleek and captivating design featuring a modern black background with stylish gray stripes and a vibrant lime green logo—a true reflection of millennial cool. But the transformation didn't stop there.
Under the prestigious Reese's brand, Hershey's launched a groundbreaking marketing campaign, leveraging popular social media platforms like Twitter, Tumblr, Facebook, and Instagram. Through live engagements, captivating social media initiatives, and exciting brand ambassador partnerships, TAKE5 made its mark on the candy industry. It found its new home, resonating with the rebellious spirit that defines millennials. 🌟💚
By aligning with the iconic Reese's brand, Hershey's tapped into the power of one of the most beloved confectionery giants in the country. With Reese's Peanut Butter Cups reigning supreme and Reese's itself earning the title of the largest confection brand, it was a match made in candy heaven.
For devoted TAKE5 fans, this revitalization couldn't have come at a better time. The delectable combination of pretzels, peanut butter, peanuts, caramel, and chocolate is now readily available, satisfying your cravings for the ultimate taste adventure. Get ready to savor the TAKE5 experience like never before!
