So, five years ago Mars dropped a bombshell on the candy scene with White Chocolate Candy Corn M&Ms for Halloween. And let me tell you, it was a hit. Fast forward to today, and they're still bringing back that seasonal flavor, proving its popularity. While other flavors come and go, these babies just keep coming back, like candy corn itself.
But this year, hold onto your taste buds, because there's a new Halloween flavor hitting the shelves at Target: M&Ms Boo-tterscotch. Now, they're similar to their candy corn cousins in that they have a white chocolate center, but the flavor profile is a whole new game. These bad boys pack a punch of rich butterscotch goodness. And here's the kicker: they're a Target exclusive. But hey, if they rock the Halloween scene this year, we might see them popping up in other stores in future seasons.
Now, I gotta be honest, while candy corn screams fall, this Boo-tterscotch doesn't really have much in common with Halloween, besides the punny name, of course.
The M&Ms come in three creamy butterscotchy colors: an eggshell white, a burnt yellow, and a creamy brown.
When you crack open that bag, get ready for a wave of buttery sweetness. It's not that buttered popcorn smell you get from those Candy Corn Peeps (yeah, I tried 'em too), but more like the comforting aroma of butterscotch pudding. And let me tell you, I'm all about that butterscotch life.
The scent has a hint of woodsy notes, kinda like pecan pie, but there's also a touch of that fake butterscotch aroma, like those Brach's Butterscotch Buttons. Let's be real, they're definitely flavored, not hitting that sublime scorched sugar flavor like Valrhona's dark white chocolate creation called Blond Dulcey. We're not getting that authentic toffee goodness or that luscious creaminess you'd find in a top-notch Budino. But hey, they're still M&Ms.
Just to be sure, I grabbed some Candy Corn M&Ms for a little taste test, but it was clear from the moment I opened the Boo-tterscotch that they were on a whole different level. The Candy Corn M&Ms, bless their hearts, are just plain in comparison.
Now, as a white chocolate enthusiast, I must say I enjoyed these little treats. They're sweet, sticky, and undeniably artificial. And let's not forget, they're visually appealing too. But fair warning, they come in slightly smaller packages and carry a bit of a price tag compared to the regular M&Ms. Plus, they're only available for a limited time at Target. Gotta love that exclusivity.
I think these Boo-tterscotch M&Ms would be great mixed in with other snacks, especially when you throw in some salty peanuts, pretzels, or popcorn. And hey, you could even pair them up with regular M&Ms for an extra blast of sweetness. It's all about that perfect balance, right?